hallis hudson

Hallis Hudson is a leading UK distributor to the soft furnishing trade.

Both the catalogue and website are essential marketing channels for Hallis Hudson, with quality, accuracy and timeliness having a direct impact on sales.

Following years of organic growth which had lead to the development of various pockets of product information and technical data existing across the organisation, the need to manage and maintain this appropriately had become a significant one.

 

In addition, the resource needed to then prepare the Hallis Book (some 572pp) was leading to procrastination and lengthy publishing delays between catalogues.

 

Having chosen a Matrix PIM solution, and following an intensive period assessing partners, Hallis Hudson chose Channel Studios as project manager for the catalogue.

Channel Studios worked closely with the Hallis Hudson marketing team throughout implementation of the Matrix PIM, and delivered page production for the 572pp catalogue to Hallis Hudson's printer within a six-week timescale.

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