An extensive product portfolio presents numerous challenges to deliver complex product information (PI) to your audience – both online and in print. This abundance of publishing channels is rich with opportunities for you to save money, increase market share and drive customer loyalty.
Through our support, expertise & technologies, we help you to scale your resources up or down, and to become more responsive to these opportunities and challenges.
Publishing for PRINT
Creating your pages INHOUSE
Our team of experts can revitalise & facilitate your publishing workflows to stimulate results. We can also provide an overflow page production service during those frantically busy times – when you need it most!
Creating your pages OUTSIDE
Our team of experts & hosted technology solutions will work alongside you as your complete publishing department for all of your multichannel marketing.
However you choose to operate, we work closely with our customers' marketing, product & data managers as an extension of their brand.
Graphic design for PIM
If you are using or considering a PIM, the graphic design of your pages calls for a different discipline, demanding a fairly substantial learning curve. For our designers, the creation of pages for businesses using PIM systems such as Agility and Matrix is an everyday task – as we use PIMs daily when connecting remotely to our customers' PIM systems. This familiarity is crucial!
Publishing to WEBSITES
Your online identity might demand a high functionality PI website which might also be a fully functioning ecommerce platform.
We work with you to deliver creative, mega-functional, efficient & responsive sites that will strengthen sales and stimulate repeat business.
An extra wow factor is our centralised product data modelling and management expertise – offering invaluable potential towards the success of your site as a digital sales channel.
Importantly – we're great listeners. From start to finish we'll work with you through an agreed timeline of activities & milestones. Once the site is approved it could be 'live' in a matter of weeks, generating income for your business in the shortest possible time.
A HOLISTIC APPROACH
Our holistic approach to your website's effectiveness considers:
• how your product data is modelled
• how your product data is maintained
• how your product data is fed appropriately and consistently across ALL of your sales channels
For product-centric businesses, this approach to website delivery &
management is increasingly recognised as being core to
It is also where our expertise can make the biggest difference to your
website, leading to improved conversion rates and higher
Effective data management... explained
Seemingly simple requirements of a website can be notoriously difficult to do well, but often the solution lies higher up the publishing chain – in effective data management.
Consider the most basic of tasks... visitors need to find your products easily – this can be improved through:
• optimised browse structures
• category-specific search filters
• well maintained static search fields
• product associations (up & cross sells, parts, kits, accessories)
Delivering THESE is a data management task that typically involves:
• WYSIWYG management of category trees
• taxonomy management for 'attribute' fields
• data validation routines
• good data enrichment processes
ALL integrated into workflows to suit your product and marketing teams.